In a world dominated by global messaging giants like WhatsApp, Telegram, and Signal, India has taken a bold step forward with Arattai, a homegrown messaging app developed by Zoho Corporation. Meaning “chit-chat” in Tamil, Arattai offers users a privacy-first alternative for everyday communication while keeping their data within India’s borders.
The Vision Behind Arattai
Arattai was created with a clear mission — to give users a secure, fast, and reliable messaging experience without compromising their privacy. Launched initially in early 2021, the app quickly gained attention for its “Made in India” identity and strong stance on data sovereignty. Zoho’s vision with Arattai extends beyond chat — it’s about building a trusted digital ecosystem for Indian users and businesses.
Key Features
End-to-End Encryption – Ensures all messages, calls, and media remain private.
HD Audio & Video Calls – High-quality communication even on low bandwidth.
Group Chats & Channels – Seamless collaboration for families, friends, and teams.
File Sharing – Share documents, media, and files securely.
Cross-Platform Support – Available for Android and iOS, with a web version in development.
Data Privacy – Hosted on Zoho’s own data centers in India — no third-party data sharing.
Why Arattai Stands Out
Unlike many global apps that rely on advertising-driven business models, Arattai follows Zoho’s commitment to privacy and ethical data use. The company’s long-standing reputation in enterprise software lends credibility to Arattai’s privacy-first approach. Users don’t have to worry about their chats being mined for ads or analytics.
Arattai in India’s Digital Future
As India pushes for digital self-reliance (Aatmanirbhar Bharat), Arattai represents the rise of local innovation in the communication space. With growing concerns over data privacy and foreign app policies, platforms like Arattai are paving the way for trust-based digital communication tailored to Indian users.
